Athleta Sports Marketing Inc. is an Ottawa-based firm with an extensive and varied network of clients based locally, nationally as well as internationally.

The Athleta team consists of a core group of dedicated professionals, drawn from a variety of educational and occupational backgrounds, who specialize in the following:

• Marketing / Sales / Promotions
• Sponsorship Development Programs
• Event Marketing / Tourism Promotion
• Sports Facility Management

At Athleta, our "Game Plan" is very simple and very successful.

First we analyze your needs, and then we draw on our network of proven industry experts and professionals to create and produce the tools needed to achieve your specific needs and goals. This approach allows us to work in the most timely and cost-effective manner possible producing creative, high quality programs at minimum cost to our clients.

Allan Lalonde
Founder, Athleta Sports Marketing Inc.

President and Managing Director Allan Lalonde brings a wealth of experience and talent to the ever-growing and highly competitive field of sports management/marketing. Al is a diversified marketing specialist with a background in sports development, management, sponsorship development, as well as corporate sales and fundraising.

In addition to his hands-on experience as owner and general manager of two prominent health clubs, Al also counts among his past and present clientele a diverse and impressive listing, including such notable organizations as the Canadian Football League, The International Baseball League, the Commonwealth Games Federation, as well as numerous Canadian and International Amateur Sports Associations.